Stay Hotel Brand Expansions

LivAway Suites is Opening Its First Texas Location

LivAway Suites, one of the fastest-growing extended stay hotel brands in the United States, has announced the opening of its first Texas location in San Marcos. This marks the beginning of a planned statewide expansion and reinforces the company's accelerated national growth strategy.

The new San Marcos property is ideally positioned between the major metropolitan areas of Austin and San Antonio. It offers guests convenient access to two large cities while capturing the local charm of a vibrant Central Texas community known for its scenic rivers, thriving dining and brewery scene, and the energy of Texas State University.

The stay hotel brand explicitly caters to longer-term guests, providing residentially inspired accommodations that include in-room kitchens equipped with full-size appliances, a modern fitness center, and smart laundry facilities to ensure that comfort and convenience are not sacrificed for affordability during extended stays. Guests can also take advantage of long-term stay rate advantages, advance booking discounts, and exclusive benefits through the brand's SavAway membership program.

Image Credit: LivAway Suites

Extended Stay Mainstreaming
Growing consumer preference for multi-week and multi-month hotel stays is enabling brands to compete directly with rental markets by offering apartment-like amenities and predictable pricing.
Residential-inspired Hotel Design
Properties outfitted with full-size kitchens, in-room laundry options, and living-area layouts are shifting the guest expectation toward home-like comfort within transient lodging.
Savvy Location Strategy
Placement of properties between major metro centers and near university towns is creating demand patterns that blend business travel, student-related stays, and leisure visitation.

Industries Being Reshaped

Hospitality and Lodging
Brands focused on extended stays are positioned to disrupt traditional hotel models by prioritizing long-term revenue streams and subscription-style membership benefits.
Real Estate Investment and Development
Developers targeting mixed-use and adaptive hospitality assets near transport corridors and educational institutions are unlocking new asset classes that bridge rental and hotel economics.
Food Service and Local Beverage
On-site kitchens and proximity to local dining and brewery scenes are generating opportunities for integrated meal services, partnerships, and revenue models centered on longer-stay guests.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 21%
Freshness 78%