These branded crowdsourcing innovations range from fan-picked oatmeal promotions to geofilter design contests. Embracing the opinions of consumers, more brands are aiming to make their core audience a part of their design and marketing strategy in an effort to boost authenticity while strengthening core relationships.
When looking at marketing innovations, standouts include Quaker's Bring Your Best Bowl contest which allowed the oatmeal brand's fans to create its next best-selling flavor via Instagram. Another notable example is M & M's Coffee Nut candy release which was co-created by consumers after the brand launched its 'Flavor Vote' campaign.
When examining socially conscious examples of branded crowdsourcing, Google's Bay Area Impact Challenge campaign is a standout. The initiative involved community members in an effort to encourage funding for non-profits and allowed participants to vote for charities that most spoke to them.
20 Examples of Branded Crowdsourcing
20
Exclusive Consumer Catwalks
The Myer Spring/Summer Line Debuted for Its Most Valued Consumers
19
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
18
Collaborative Journalism Platforms
Montage Crowdsources War Reporting with Activist Footage
17
Crowdsourced Adult Content Platforms
'heartpie' Lets Users Request Videos to be Created
16
Teen Geofilter Design Contests
Google and Snapchat Have Partnered in the #MyFutureMe Contest
15
Airport-Analyzing Information Apps
The 'Ment' Status App Informs Flyers of Wait Times and More
14
Crowdsourced Food Delivery Apps
JoyRun Lets Users Pick Up Food from Restaurants for Others
13
Fan-Picked Candy Flavors
Coffee Nut is the New M & M Flavor After Winning a "Flavor Vote" Campaign
12
Crowdsourced Scandinavian Fashion Brands
'Schulz by Crowd' Aims to Support Small-Scale Designers
11
Fan-Picked Oatmeal Promotions
Quaker’s New Contest Lets Fans Pick the Next Instant Oatmeal Flavor
10
Scientific Discovery Games
EVE Online's Project Discovery Mini-Game Helps IRL Astronomers
9
Delivery App Restaurant Ratings
The DoorDash App Now Includes Objective Restaurant Ratings
8
Crowdsourced Journalism Apps
This Platform Features Photos and Videos from Citizen Journalists
7
Customer-Created Taglines
Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review
6
Crowdfunded Documentary Films
These Filmmakers Publicly Funded a Documentary About Crowdfunding
5
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
4
Lookalike Doll Competitions
Lottie Dolls is Now Creating Toys 'Inspired by Real Kids'
3
Crowdsourced College News Apps
The Wildfire App Lets Students Share What's Happening Around Them
2
Crowdsourced News Apps
The Sidewire Platofrm Offers News Written by Top Newsmakers in the Industry
1
Bartending Glassware Competitions
'Glassology' Challenges Bar Professionals to Design a Vessel
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Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
High-Fiber Instant Oatmeals
Mylk Labs Offers a Lineup of Better-for-you Instant Oatmeals
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Iconic Cupcake Brands
The new CRUMBS Cupcakes Embraces a Modern Approach, Leveraging E-Commerce
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Sports-Branded Cereal Collaborations
Catalina Crunch Collaborates with Jalen Brunson
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Cookie-Inspired Nut Butter Bites
Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Cranberry Season Campaigns
Ocean Spray's How You Cran Celebrates a Favorite Holiday Flavor
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cricket-Brand B2B Deals
Royal Expanded its Partnership with Cognizant Major League Cricket
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic