There are some bare-minimum features that consumers expect of the goods on the grocery store shelf, but these examples of accessorized packaging represent brands that have gone the extra mile. These marketing techniques enhance the memorable impression of products, delighting shoppers and justifying any pricing markups as well.
Everything in this collection goes beyond the label, standard flat ink printing and basic boxes and bottles; each of these items flaunts a little something extra to make it aesthetically pleasing. You'll notice one fashionable wine bottle with a bow-tie, another wearing a T-shirt, and a broader assortment of vino vessels with stylish decorative sleeves. You'll see a carton with buttons to close it, a drink can with feet, and all sorts of strings, twines and ribbons used to create accessorized packaging that embellishes beyond expectations.
45 Examples of Accessorized Packaging
From Debonair Beverage Branding to Ribbon-Wrapped Products:
Amelia Roblin — Feb 25, 2015 — Marketing
45
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
44
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
43
Chronicle Cabernet Branding
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
42
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
41
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
40
Buttoned-Up Shipping Boxes
This Box Packaging Design for WonderPix Uses Fewer Fasteners
39
Babushka Bottle Carriers
Wodka Wanessa Packaging Comprises an Endearing Russian Doll Tote
38
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
37
Vain Vino Branding
Ego Wine Packaging is Crisply Composed for the Narcissistic Connoisseur
36
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
35
Topographic Wine Packaging
The Waddesdon Wine Rothschild Collection Features a Map Design
34
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
33
Eco-Friendly Postal Packages
The Sendbag Concept Gives the Envelope an Extended Life
32
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
31
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
30
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
29
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
28
Udderly Adorable Dairy
Milko Packaging is Inspired by the Body of its Bountiful Bovine Source
27
Expanding Grain Packaging
Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
26
Textile-Inspired Wrappers
Monggo Chocolate Packaging Expresses the Elegant Detail of Batik Dyeing
25
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
24
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
23
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
22
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
21
Moorish Trellis Merchandizing
Maison Mogador Packaging Has a Hint of Homespun Charm
20
Contemporary Bouquet Cradles
Flower Garden Carrier Facilitates Careful Arrangement Transportation
19
Farm-Fresh Vino Packaging
Five Rows Icewine Makes the Dessert Beverage a Staple
18
Earthy Alcohol Branding
Alternative Organic Wine Packaging Gives the Vino a Natural Charm
17
Persian Myth Marketing
Gilga Wine Packaging was Inspired by an Intoxicating Beauty
16
Cloudburst Tampon Branding
Today's Forecast Packaging Shows Preparedness for Menstrual Conditions
15
Pyramidal Ring Packaging
Secrecy Thay Boxes are Dramatic to Unwrap
14
Dizzying Beverage Branding
As its Contents do, Hrsz. 737 Wine Packaging Makes You Feel Tipsy
13
Straight Jacket Wine Packaging
Vino Loco by Lola Madrid Embraces Crazy-Loving Winos
12
Painterly Infusion Packaging
Taiwan High Mountain Tea Embodies an Elegant and Organic Aesthetic
11
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
10
Personified Alcohol Packaging
Teran Vine T-Shirt Branding Compares Wine Maturity to Human Maturity
9
Heart-Fluttering Confection Branding
Carli Choklad Packaging Makes Your Ticker Skip a Beat
8
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
7
Chain-Embellished Branding
'Love, Chloe' Packaging Exudes a Gentle Luxury
6
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
5
Ornamental Skincare Boxes
Gaba Guzik's Hand Cream Packaging Concept Adopts an Unusual Shape
4
Cultured Cocoa Cases
The Book-Packaged Hugo & Victor Semi Spheres Are a Literary Treat
3
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
2
Delectable Luminary Branding
Candylight Packaging Wraps Sweetly Scented Accessories
1
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
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Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Picnic-Ready Bottle Accessories
Stanley Introduces a Set of Quencher-Compatible Accessories
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Luxurious Debut Tableware Capsules
Louis Vuitton Presents its First Tableware Collection
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Aluminum-Packaged Bottled Waters
This Gold Emblem Purified Water is Being Launched at CVS Pharmacy
Bag-Accented Bag Designs
Louis Vuitton's Plastic Bag Retails for $4,000
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Mono-Material Packaging Products
Saica Flex Debuts a Mono-Material Metallized Pouch for Packaging
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
Artist-Designed Blender Wraps
magic bullet Launches Limited-Edition Artist-Designed Blender Wraps
Storytelling Rum Packaging
Serum Has Introduced Luxury Gift Boxes for Its Gorgas and Ancon Bottles
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Collaborative Golf Accessories Capsule
Saturdays NYC and BRIEFING Unveil Golf Accessories Capsule
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Canned Non-Alcoholic Apéritifs
De Soi's Conveniently Packaged Aperitifs Feature Natural Botanicals
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule