The unassuming label that adorns Five Rows Icewine is free from pretension and hopelessly endearing in its design.
The Canadian firm InSite Design created this packaging in an effort to place icewine on the list of staples every kitchen needs. Playing off the adorably homely packaging of market fresh vegetables and butter, InSite choose to affix the label to the bottle using nothing more than a lowly rubber elastic band.
The packaging houses detailed tasting notes on the flip side, which can be easily accessed thanks to the rubber band. The clear bottle is reminiscent of milk bottles from a bygone era, further illustrating the icewine's rightful place in your grocery cart of essentials. For an added personal touch, the labels are signed off with a hand drawn signature by Wes Lowrey, the winemaker himself.
Five Rows Icewine packaging is full of quiet country charm and useful information. Packaged like a bunch of farm-fresh carrots, Five Rows may prove that icewine is as vital to any functional kitchen as eggs and sugar.