Coca-Cola has been around for longer than my generation can remember. Coke has been on the outskirts of controversy and stress, but also directly in the middle throwing punches.
The point is that Coke has struggled and persevered or just plain succeeded, and I'd like to give them a thumbs up. So, without further adieu, here are 33 Coca-Cola Innovations.
Implications - When a brand gets older and older it is hard to come up with new and innovative ways to market the same product. Coca-Cola is a good example of a brand who has re-invented themselves over and over again and still has a mass amount of loyal consumers. People like to know that even if the packaging is different, the same product they love is still in the bottle.
32 Coca-Cola Innovations
31
Coca Cola Gets Dirty with New Carmen Electra Ads
30
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
29
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
28
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
27
Fried Coke
Ping Pong Balls of Fried Coke Syrup
26
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
25
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
24
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
23
Coca Cola Threats to Quit Schools
22
Google Challenges Coke as World's Most Valuable Brand
21
Diet Coke Design Cans
Inspired By Irish Designers
20
Coke to give away 2 Billion Free iTunes Tracks
19
Designer Diet Coke
Roberto Cavalli Bottles
18
Diet Coke and Mentos Experiments II
The Dominoe Effect
17
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
16
Harrassvertising
Coke Bots Attack When You Buy Other Brands
15
Coke Powered iPods
14
Coca-Cola Containers for Developing Nations
Coke Distribution for Meds
13
Branded Recycling
"Drink 2 Wear" Fashion Made of Old Coke Bottles
12
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
11
Recycled Can Origami
Handmade Jurassic Dinosaur T-Rex Made From Old Coke Can
10
Consumer Generated Media
The Coca Cola Challenge
9
Coca Cola Beauty Tea
Nutraceutical Products Set To Take Off
8
Kosher Soft Drinks
Passover Coke Goes With Everything
7
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
6
High Gloss Mini Cans
Coke Slims
5
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
4
Grand Theft Coke
Grand Theft Gets Coked Up
3
Brand Adoration
Coke Facebook Page is Number One After Obama
2
Coca Cola Orange
Drinks Giant Gets Fruity For UK Summer
1
Reclosable Cans
Coca Cola Burn
Related Ideas
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Collaboration Cola Timepieces
The Coca-Cola® x G-SHOCK Watches Come in Two Styles
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Excuse-Providing Mock Cans
Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Reduced Plastic Toothpaste Packaging
Colgate-Palmolive's New Tubes Use 16% Less Plastic
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Heritage-Focused Hard Seltzer Brands
Grown Folks Positions Its Product as a Tribute to Tradition
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Nootropic Smart Sodas
BrainPOP is a Better-for-You Soda with Brain-Boosting Ingredients
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Branded Soda Clog Collections
The Coca-Cola x Crocs Collection Includes Three Styles
AI-Formulated Zero-Sugar Sodas
Coca-Cola Y3000 Zero Sugar Was Co-Created by Humans and AI
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Low-Maintenance Drink Dispensers
The Coca-Cola Flex Dispenser Has the Brand's PurePour Technology
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Chilled Soda Makers
Glacier Fresh's Sparkin Cold Soda Maker Has an Advanced Cooling System
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Celebratory K-Pop Sodas
Coca-Cola K-Wave Zero Sugar is a Limited-Edition Creation Flavor
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Tiny Washing Machines
Inventus Uses Coca Cola Cans to Create This Functional Washing Machine
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Pre-Biotic Berry Sodas
poppi Recently Debuted the New Wild Berry Flavor
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
All-Natural Novelty Pops
AriZona Ice Pops are Cool, Refreshing and Full of Familiar Fruit Flavors
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Limited-Edition Beverage Cube Flavors
waterdrop Introduces Its New Cola Microdrink Flavor
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Spiced Raspberry Sodas
Coca-Cola Spiced is a Permanent Addition to the Brand's Portofio
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Zero-Sugar Flavored Malt Beverages
Smirnoff ICE is Reaffirming Itself as the OG
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Gut-Friendly Grape Sodas
Poppi's Better-for-You Grape Soda is Packed with Prebiotics
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Summertime Digestive Health Sodas
OLIPOP Watermelon Lime Boasts a Candy-Like Flavor
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Ice Pop-Flavored Sodas
The Wild Bill's Rocket Pop Soda Has a Classic Flavor Profile
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Carbonated Brazilian Cocktails
Novo Fogo Cachaça Puts Brazil’s National Cocktail in a Can
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Cherry-Flavored Soda Iterations
Culture Pop Soda Debuts the Delicious Black Cherry Flavor
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic