Scentvertising, or targeting the sense of smell in advertising, is one of the most powerful ways to tap into the consumer mind. Our olfactory senses are strongly linked to memory and can form very strong -- both positive and negative -- associations with a person, place or thing. This cluster of scentvertising innovations examines some of the cutting edge ways businesses are tapping into our powerful sense of smell to win over customers.
Implications - Businesses that integrate different components of iconic pop culture personalities or concepts into the advertisement and promotion of their products will likely appeal to a wide audience. Consumers will be drawn in based on feelings of familiarity. Businesses that employ these tactics will benefit in large ways.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
