A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may get yourself a copy to check if it is close enough to the real thing..lol
Implications - Businesses should look to engage multiple senses of their consumers when advertising. Bombarded by an obscene amount of commercialized imagery each day, consumers will only remember those ads which are truly unique and innovative. This print ad for the show Weeds proves that doing something a little differently will definitely get people talking.
Stats for Scentvertising
Trending: Older & Average
Research: 7,477 clicks in 505 w
Interest: 4 minutes
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: spiritual question-answering robots, cinematic fantasy notebooks, and charitable tree planting events.
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