Mobile Fragrance Communications

By: Dee Sandin - Published: Apr 8, 2008 • References: ntt & washingtonpost
Imagine if you could download "his" cologne fragrance when you're engaged in pillow talk with him... or that baby smell when talking about your new granddaughter.

Japanese cell phone users will test a service that will allow cell phone users to download fragrances. From major telecommunications company NTT Communications Corp. a downloaded fragrance is sent from your cell phone to a base station that will emit the scent.

"Twenty participants using 'Mobile Fragrance Communications' can download files of specific scents accompanied by music or video clips," according to NNT.

You will be able to share their "Fragrance Playlists" with others who subscribe to the service. Smells good. Stats for Scented Downloads Trending: Older & Mild
Research: 2,989 clicks in 424 w
Interest: 4 minutes
Concept: Scented Downloads
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: rugged outdoor kitchens, supportive skirt stillettos, and celebratory italian pop-ups.