Athletic brand Reebok has teamed with Kool Aid to produce a new range of funky, scented kicks.
The sneakers come in eye popping colours representative of Kool Aid flavors and, to really emphasize the collaborated branding, they've scented the soles of the shoes with six sweet flavors.
Is that to mask the smell of dog poo if you step in it? Who knows! They've obviously been researching cutting edge marketing techniques. According to recent studies, targeting olfactory senses is one of the most effective ways to create lasting impressions in the minds of consumers.
This is one type of scent-marketing we haven't seen yet, but check out some of the items we've featured in the past:
Stats for Scentvertising For Kicks
Trending: Older & Mild
Research: 5,429 clicks in 433 w
Interest: 4 minutes
Concept: Scentvertising For Kicks
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: book-holding bowl supports, relaxing essential oil jewelry, and easily upgraded mini computers.
Scentvertising For Kicks
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