Scentvertising For Kicks - Reebock Teams With Kool Aid

Athletic brand Reebok has teamed with Kool Aid to produce a new range of funky, scented kicks.

The sneakers come in eye popping colours representative of Kool Aid flavors and, to really emphasize the collaborated branding, they’ve scented the soles of the shoes with six sweet flavors.

Is that to mask the smell of dog poo if you step in it? Who knows! They’ve obviously been researching cutting edge marketing techniques. According to recent studies, targeting olfactory senses is one of the most effective ways to create lasting impressions in the minds of consumers.

This is one type of scent-marketing we haven’t seen yet, but check out some of the items we’ve featured in the past:

Scentvertising - Top 10 Scent Marketing Campaigns

Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we’ve kept our eye on what’s been dubbed as “Scent Marketing” for some time now, watching it evolve from smaller companies promoting scratch ‘n’ snif… [More]

Scent Marketing Hits Tokyo - NTT Digital Aromatic Signs

The latest scent marketing campaign in Japan involves internet ads. NTT has announced its test of the newest aroma-emitting signs in Tokyo. The test will take place from October to December, in the Yaesu Shopping Mall in the JR underground station. The project include internet ads for beer that re… [More]

Hotel Scentvertising - Scent Marketing at the Holiday Inn

Trend Hunter has featured quite a few scent marketing posts in the last few months, but this is the first time we’ve seen the hospitality industry incorporate the advertising tactic.  Though there isn’t much information available yet, the Holiday Inn hotel chain has revealed their latest marketing … [More]

Cookies Sell Homes - Real Estate Scent Marketing

To increase the appeal of houses and apartments to prospective buyers, real estate agents in New York have begun using scent marketing techniques to evoke cozy feelings that remind them of home. Rather than house that smells like dog breath, cat food, hamster cage or the dinner cooked the night be… [More]

Hotel Scentvertising Part II - Engage Your Guests’ Noses (GALLERY)

We like to scent the environments in which we live, our homes, our offices. The home fragrances market has grown incredibly in the last years. Marketers are also increasingly appealing to our noses, and new frontiers of olfactory marketing are being explored by marketers and advertisers. So, hotel … [More]