Hotel Scentvertising Part II - Engage Your Guests' Noses (GALLERY)

We like to scent the environments in which we live, our homes, our offices. The home fragrances market has grown incredibly in the last years. Marketers are also increasingly appealing to our noses, and new frontiers of olfactory marketing are being explored by marketers and advertisers.

So, hotel managers, it’s time to engage your guests with one more of their senses, making their stay really unique by customizing the scent in each different environment of your hotel. You can even think of providing different scents for different moment of your guests’ stay, and enhance the quality of their experience with you.

Oikos Frangrances has developed the Scenting Hotel system, a combination of products and services which allows for management of the air inside a hotel, cutting out pre-existing odours and selecting the scent to be delivered.

Hotel Scentvertising - Scent Marketing at the Holiday Inn

Trend Hunter has featured quite a few scent marketing posts in the last few months, but this is the first time we’ve seen the hospitality industry incorporate the advertising tactic. Though there isn’t much information available yet, the Holiday Inn hotel chain has revealed their latest marketing … [More]

Scentvertising - Top 10 Scent Marketing Campaigns

Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we’ve kept our eye on what’s been dubbed as “Scent Marketing” for some time now, watching it evolve from smaller companies promoting scratch ‘n’ snif… [More]