Jean Paul Gaultier's 'Le Male' Key Makes Your Workstation Smell Nice
Fans of Jean Paul Gaultier’s iconic ‘Le Male’ fragrance now have a USB key that gently emits the fragrance as they work. It’s a bit like a really sophisticated plug-in air freshener, but with an infinitely nicer scent.
The Jean Paul Gaultier Aroma USBs are free with any purchase of a 75ml or 125ml bottle of ‘Le Male’ fragrance at selected Boots stores or on Boots.com for the next month.
The Jean Paul Gaultier Aroma USBs are free with any purchase of a 75ml or 125ml bottle of ‘Le Male’ fragrance at selected Boots stores or on Boots.com for the next month.
Implications - Consumers in the modern age are looking for products that perform more than one function at a time. Products that have the ability of multitasking are appealing to those customers who with fast-paced lifestyles. In order to generate more interest in its brand, a company could focus on this element of efficiency when creating its items.
