Top 10 Scent Marketing Campaigns
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Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we’ve kept our eye on what’s been dubbed as “Scent Marketing” for some time now, watching it evolve from smaller companies promoting scratch ‘n’ sniff text books, to bigger companies like Sony selling smell phones.
Psychologists have found that the human sense of smell is one of the strongest, and that we attach lasting memories to our olfactory encounters.
Check out some of the scent marketing posts featured on Trend Hunter in the past:
Everyone wants a cell phone that’s eye-candy, but what about nose-candy? Sony hasn’t forgotten about your keen olfactory senses and has therefore introduced the new “smell phone.” The DoCoMo SO703i comes with an aroma sheet to treat your beak. [More]
Saatchi & Saatchi’s Don’t Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of your actions. Disguised as fragrance ads, the campaign is found in magazines, billboards and on p… [More]
On Sunday, the Los Angeles Times will be distributing the world’s yummiest smelling newspaper. In an effort to pick up the recent advertising slump in print media, the Times will be printing a full-page scratch’n'sniff ad fur Dustin Hoffman and Natalie Portman’s new flick, Mr. Magorium’s Wonder Empo… [More]
Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical textbooks was their smell, so the company developed the world’s first smelly e-book. Beginn… [More]
Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling “scents” to businesses. Companies such as Bloomingdale’s, Lexus, or Giant Eagle distribute the s… [More]
Big screens and surround sound just aren’t enough to attract DVD customers anymore. Wal-Mart is ready to take movie watching to the next level with “smell-o-vision”, adding yet a third sensory experience to media at home. The DVDs release scents through elextronic wafers at timed moments throughou… [More]
Familiar with the “Got Milk?” ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called “Magniscent” they made scented bus shelters. “what goes better with chocolate chip cookies than a big glass of cold milk?” The idea was to attract people’s attent… [More]
The Pad lets you communicate by scent. Connect it to your computer using the a USB port and you’ll get a diffusion of the perfume when you receive messages from select individuals. From OSMOOZE: The diffusion of the perfume, contained in small easy to change cartridges, will be activated by your c… [More]
A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime’s “Weeds” may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may get yourself a copy to check if it is close enough to the real thing..lol [More]
Movies will now be a treat for the eyes, ears… and nose. A Japanese cinema screening Colin Farrell’s latest film, The New World, will enhance the film by filling the theatre with a variety of fragrances. The smells will waft from machines located at the back of the theatre. For example, floral sm… [More]
References: trendhunter
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Bianca Bartz
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Smell Phones - Sony’s Scented DoCoMo SO703i (GALLERY)
Burnt Rubber as a Fragrance Ad - Don’t Call & Drive Campaign (VIDEO)
Scent Marketing - Cake Scented Newspaper (GALLERY)
World’s First Smelly E-Book - Musty Scratch’N'Sniff For PCs (GALLERY)
Scents That Make You Shop More - Retailers Get Smelly with Their HVAC
Smell-o-Vision At Wal-Mart - Movies That Really Stink
Scentvertising - The New Bus Stops
Communicate by Scent - Pad Diffuses Perfume After Received eMail
Scentvertising - Eau de Marijuana in Rolling Stone?
Smell-o-vision in Japanese Cinemas
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