Top 10 Scent Marketing Campaigns

By: Bianca Bartz - Published: Oct 15, 2007 • References: trendhunter
Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we've kept our eye on what's been dubbed as "Scent Marketing" for some time now, watching it evolve from smaller companies promoting scratch 'n' sniff text books, to bigger companies like Sony selling smell phones.

Psychologists have found that the human sense of smell is one of the strongest, and that we attach lasting memories to our olfactory encounters.

Check out some of the scent marketing posts featured on Trend Hunter in the past: Stats for Scentvertising Trending: Older & Warm
Research: 10,690 clicks in 446 w
Interest: 3.6 minutes
Concept: Scentvertising
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: connected cosmetics displays, historical running shoe partnerships, and functional laptop tablet bags.