Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we've kept our eye on what's been dubbed as "Scent Marketing" for some time now, watching it evolve from smaller companies promoting scratch 'n' sniff text books, to bigger companies like Sony selling smell phones.
Psychologists have found that the human sense of smell is one of the strongest, and that we attach lasting memories to our olfactory encounters.
Check out some of the scent marketing posts featured on Trend Hunter in the past:
More Stats +/-
Perfume Brand Scent Diffusers
Modernized Retro Cellphones
Top 30 Art Trends in April
Top 100 Tech Trends in April
Virtual Reality Sci-Fi Cartoons