Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we've kept our eye on what's been dubbed as "Scent Marketing" for some time now, watching it evolve from smaller companies promoting scratch 'n' sniff text books, to bigger companies like Sony selling smell phones.
Psychologists have found that the human sense of smell is one of the strongest, and that we attach lasting memories to our olfactory encounters.
Check out some of the scent marketing posts featured on Trend Hunter in the past:
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Advanced Television Metrics
Fermented Dairy Beverages
Hive-Inspired Honey Packaging
Newsprint-Style Seafood Packaging