Top 10 Scent Marketing Campaigns

By: Bianca Bartz - Published: Oct 15, 2007 • References: trendhunter
Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we've kept our eye on what's been dubbed as "Scent Marketing" for some time now, watching it evolve from smaller companies promoting scratch 'n' sniff text books, to bigger companies like Sony selling smell phones.

Psychologists have found that the human sense of smell is one of the strongest, and that we attach lasting memories to our olfactory encounters.

Check out some of the scent marketing posts featured on Trend Hunter in the past: Stats for Scentvertising Trending: Older & Warm
Research: 10,700 clicks in 449 w
Interest: 3.6 minutes
Concept: Scentvertising
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: 28 examples of eco-friendly bags, american-made olympic gear, and portable pc gaming systems.