Scent Marketing Edit
Cake Scented Newspaper

On Sunday, the Los Angeles Times will be distributing the world’s yummiest smelling newspaper. In an effort to pick up the recent advertising slump in print media, the Times will be printing a full-page scratch’n'sniff ad fur Dustin Hoffman and Natalie Portman’s new flick, Mr. Magorium’s Wonder Emporium. The image will be of a frosted cake, that when scratched, releases delicious wafts of sweet cake. “The aroma is supposed to remind readers ‘to be young have fun,’” the Vancouver Sun said.

The $110,000 US ad is an approach the Times hopes will pay off. “Scent has the longest memory and is the most powerful emotional motivator,” the Times quoted a scent marketer from ScentAndrea in Santa Barbara.

The Vancouver Sun mentioned that scratch’n'sniff marketing is unique to print media and an attribute print media hasn’t been able to use. Apparently, they didn’t read about the scratch and sniff e-books!

World’s First Smelly E-Book - Musty Scratch’N'Sniff For PCs (GALLERY)

  Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical textbooks was their smell, so the company developed the world’s first smelly e-book.

Beginn… [More]

Laugh-And-Sniff Cards – What Earl Really Smells Like (VIDEO)

  Anyone who has ever watched the NBC’s sitcom, My Name is Earl, has surely been appalled at Earl’s lack of hygiene. As if visual repulsion wasn’t enough, the show’s promotions team has launched a new ad campaign—to let you smell Camden County too.

The Thursday night comedy will air a specia… [More]

Scentvertising - The New Bus Stops

  Familiar with the “Got Milk?” ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called “Magniscent” they made scented bus shelters. “what goes better with chocolate chip cookies than a big glass of cold milk?” The idea was to attract people’s attent… [More]

The Daily Record:

“The ad for the next Bond movie could smell of dry martini, which would at least make us buy the paper, if not go to see the movie. The new Bruce Willis shoot-em-up adventure could be promoted with the smell of cordite. And, as a service to the cinema-going public, the next Adam Sandler ad could have a whiff of turkey about it.”