Nooka Makes Perfume That Smells Like Their Watches

By: Elsa Blaine - Published: Jul 19, 2009 • References: nooka & fastcompany
Nooka’s new fragrance smells like watches. That’s right; the trendy company noted for hip, fun timepieces has taken the dive into the perfume category with this conceptual scent.

They have hired professional fragrance developers and expert ‘noses’ to come up with Nooka. The scent is an innovative blend of Japanese Yuzu sprinkled with pink pepper, leather, electricity, and minerals such as polished steel.

I didn’t read anything about whether the fragrance is meant for men or women, so I gather it will be suitable for either sex. Stats for Watch-Scented Fragrances Trending: Older & Mild
Research: 7,311 clicks in 354 w
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Concept: Watch-Scented Fragrances
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: your dna as a fragrance, breathtaking tickers, and custom fragrances.