Scent Marketing Hits Tokyo Edit

NTT Digital Aromatic Signs
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The latest scent marketing campaign in Japan involves internet ads.

NTT has announced its test of the newest aroma-emitting signs in Tokyo. The test will take place from October to December, in the Yaesu Shopping Mall in the JR underground station. The project include internet ads for beer that release citrus scents to entice consumers.

“Billed as the world’s first advertising sign system capable of emitting multiple aromas while displaying electronic images, the signs combine NTT’s Spot Media digital signage service (currently used in marketing and customer service applications at banks, hospitals, public offices and retail stores) with its Kaori Tsushin online fragrance communication service,” Pink Tentacle reported. “Kaori Tsushin, which gives users web-based control over aroma-emitting devices, is already in use at retail stores and cafes, where it is reportedly helping to improve on-site customer satisfaction.”

In our modern society, we have to filter through thousands of advertising messages on a daily basis. Now it looks our sense of smell will come in to play more regularly in our filtration.