The interesting thing is how many products have been pimped and made unique with application of a scent. You can now get perfumed pillows, laptops, mobile phones, suits, earrings and even scented fire alarms!
Implications - Consumers find it rewarding and fun to interact with their products rather than simply look at them. For this reason, smell-infused fashions and products are popular since they are a more sensual experience. Companies striving to make products which are more memorable and unique could incorporate scents, or other sensual stimuli, into their goods.