Yawning Aroma Coffee Ads

By: Ayman - Published: Sep 23, 2008 • References: coloribus
I am not a coffee person, but I know from my java bean loving family and friends that the first thing on their minds is a nice cup of coffee when they wake up.

These ads for Aroma coffee take that concept to heart and literally put a cup of coffee in place of the yawning mouths of people just waking up.

I am not sure how I feel about this campaign. On the one hand, it is pretty straightforward and easy to connect. On the other hand, the coffee cups look creep and resemble giant baby pacifiers.

The ads were photographed by Stock, Steeve Kozman for Impact BBDO Riyadh, Saudi Arabia with Ahmad Beck as creative and art director and copywriter (yeah, he’s multi-talented obviously). Stats for Coffee Cup Mouths Trending: Older & Mild
Research: 12,615 clicks in 396 w
Interest: 4 minutes
Concept: Coffee Cup Mouths
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: wind-up promotional toys , comics to promote coffee, and brass knuckle cups (part iii).