After going back down the escalators of the Charmin exhibit (LINK), there are two booths of complimentary Puffs tissues. Before stepping out to brave the cold New York winter, patrons express surprise as they inhale the menthol-scented napkins. The cooling mint is quite a refreshing way to re-enter the chilly air.
They're a bit strong and can be over-powering. For some, it may even induce sneezing; however, they are effectively clear the nasal passages. They're also proven to kill bacteria, which, in a city like NYC, is exactly why they're likely to be a hit.
Another cool Puff marketing tactic is the ability to customize boxes on the site. Choose from vertical or horizontal then a logo of choice. Puffs lets you decorate a label with pre-chosen graphic that you print out, but it's still a neat idea.
No, it's not as cool as the Kleenex ones that let you put on your own photo. Check them out here:
Stats for Menthol Scented Kleenex with Custom Boxes
Trending: Older & Warm
Research: 12,604 clicks in 438 w
Interest: 4 minutes
Concept: Menthol Scented Kleenex With Custom Boxes
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: beach coverup editorials, lego sci-fi starships, and metal-clad restaurant interiors.
Menthol Scented Kleenex with Custom Boxes
More Stats +/-
LEGO Sci-Fi Starships
Beach Coverup Editorials
Metal-Clad Restaurant Interiors
Modular Children's Forts
Top 20 Streetwear Trends in May