Superstar

From Scarevertising to Viral Fearmongering

By: Marissa Brassfield - Published: Aug 16, 2009   Updated: Apr 19 2011
These frightful phobia features prey upon the fight-or-fight response that often comes from fear.

Whether it's scarevertising to give you a powerful incentive to buy a product or art that features common phobias to provoke emotion, it's clear that fear is the driving factor behind innovation in a number of industries.

Implications - A phobia is something that extends beyond simple fear and into a psychological inability to endure something. Some describe phobias as mental allergies, with those suffering from phobias experiencing an unexplainable anxiety to the thought of whatever they have the phobia of. The feature of common phobias in art or advertising will evoke a strong emotional reaction.