From Scarevertising to Viral Fearmongering

By: Marissa Brassfield - Published:   Updated: Apr 19 2011 • References:
These frightful phobia features prey upon the fight-or-fight response that often comes from fear.

Whether it's scarevertising to give you a powerful incentive to buy a product or art that features common phobias to provoke emotion, it's clear that fear is the driving factor behind innovation in a number of industries.

Implications - A phobia is something that extends beyond simple fear and into a psychological inability to endure something. Some describe phobias as mental allergies, with those suffering from phobias experiencing an unexplainable anxiety to the thought of whatever they have the phobia of. The feature of common phobias in art or advertising will evoke a strong emotional reaction. Stats for 50 Frightful Phobia Features Trending: Older & Average
Traction: 22,995 clicks in 292 w
Interest: 8 minutes
Concept: 50 Frightful Phobia Features
Related: 319 examples / 245 photos
Segment: Neutral, 18-55
Comparison Set: 117 similar articles, including: children's nightmare photography (update), anti-anorexia art, and sexy surrealism.