Interactive Apocalypse Scenarios
'Choose Your Own Apocalypse' lets you highlight common scenarios that could wipe out the United States, like loose nukes, an Israel-Arab war, antibiotic resistance, and obesity. You select up to five scenarios, and Slate's tool shows you where you measure up compared to other Slate.com readers.
Implications - A business that provides its clients with interactive and engaging products will find themselves in an advantageous position. Consumers will be more likely drawn to such products as they offer a sense of control and empowerment.