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Jobsintown.de Barber's Cape

By: Ayman - Published: • References: jobsintown.de & coloribus
Life’s too short for the wrong job. That is the message of this brilliant ambient campaign by Jobsintown.de, a German job search portal.

The campaign uses barber capes that transform the person getting his or her hair cut into someone with a boring or not-so-appealing job. The illustrations on the capes include a bloody butcher with a big knife, a praying nun, and a toilet flushing plumber.

What I like most about this guerrilla campaign is the interaction. I imagine the impact is quite strong for those looking at themselves in the mirror in the cape.

No wonder the campaign, by Scholz & Friends, won Gold at the ADCE Awards 2008. Stats for Career Scarevertising Trending: Older & Mild
Traction: 8,659 clicks in 311 w
Interest: 4 minutes
Concept: Career Scarevertising
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: trapped in self-service machines, abused blow-up dolls 2, and 30 craft beer creations.