Life’s too short for the wrong job. That is the message of this brilliant ambient campaign by Jobsintown.de, a German job search portal.
The campaign uses barber capes that transform the person getting his or her hair cut into someone with a boring or not-so-appealing job. The illustrations on the capes include a bloody butcher with a big knife, a praying nun, and a toilet flushing plumber.
What I like most about this guerrilla campaign is the interaction. I imagine the impact is quite strong for those looking at themselves in the mirror in the cape.
No wonder the campaign, by Scholz & Friends, won Gold at the ADCE Awards 2008.
Stats for Career Scarevertising
Trending: Older & Mild
Research: 9,179 clicks in 398 w
Interest: 4 minutes
Concept: Career Scarevertising
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: giant-honoring door stops, trapped in self-service machines, and art deco alcohol packaging.
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