Harvey Nichols always turns out the most creative ad campaigns for its famous sales.
This time, DDB London has created the latest of those witty ads, which show mannequins dressed in Harvey Nichols pieces acting scared from the impending rush once the sale starts.
We all know how vicious fashionistas can get about scoring that piece they’ve had their eye on for months!
The campaign was photographed by Giles Revell with a creative team that includes Jeremy Craigen, Grant Parker, Rob Messeter, and Mike Crowe.
Stats for Mannequin Scarevertising
Trending: Older & Average
Research: 11,399 clicks in 379 w
Interest: 4 minutes
Concept: Mannequin Scarevertising
Related: 48 examples / 37 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: fashion statement, shoppers as vultures, and shoppers as newborns.
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