This great commercial for BBC Radio Science Fiction Season begins with a soft, soothing, elegant, British voice asking you how you would feel finding out that you were not alone in the universe and then throws you for a loop as soon as the elderly man turns into an alien. The special effects may not be award winning, but this ad is very clever with its element of surprise.
The ad was created by advertising agency Agency Fallon London with creative direction by Richard Flintham, Sam Walker, Joe De Souza and Sam Walker. The copy was written by Joe de Souza.
Stats for Scary Listening Promos
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Research: 6,726 clicks in 372 w
Interest: 4 minutes
Concept: Scary Listening Promos
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Segment: Neutral, 18-35
Comparison Set: 9 similar articles, including: bbc, seductive radio ads, and bbc's iplayer.
Scary Listening Promos
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