BBC Radio Science Fiction Ad Scares You Into Listening

By: Vincent Salera - Published: Mar 14, 2009 • References: coloribus
This great commercial for BBC Radio Science Fiction Season begins with a soft, soothing, elegant, British voice asking you how you would feel finding out that you were not alone in the universe and then throws you for a loop as soon as the elderly man turns into an alien. The special effects may not be award winning, but this ad is very clever with its element of surprise.

The ad was created by advertising agency Agency Fallon London with creative direction by Richard Flintham, Sam Walker, Joe De Souza and Sam Walker. The copy was written by Joe de Souza. Stats for Scary Listening Promos Trending: Older & Chilly
Research: 6,751 clicks in 375 w
Interest: 4 minutes
Concept: Scary Listening Promos
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: bbc, seductive radio ads, and bbc's iplayer.