From taphophobia, the fear of being buried alive, to podophobia, the fear of feet, Tiago Ribeiro's 'Phobias' runs the gamut from fairly common to freakish and bizarre. To see more of these artistic representations of fear, check out the links below.
Implications - Artistic, thought-provoking or even humoristic perspectives on common everyday experiences are popular amongst consumers because they are easy to relate to. There is ultimately humor to be found in realism. Relatability and familiarity are central elements in drawing consumer attention to a product.