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The Pedestrian Council of Australia Uses Scare Tactics in New Ads

By: Shelby Lee Walsh - Published: • References: saatchi & adsoftheworld
The Pedestrian Council of Australia drives their message home with their shocking new advertisements created by none other than Saatchi & Saatchi in Sydney, Australia.

With help from photographer Gary Sheppard, the ads show kids being hit by vehicles, becoming airborne and eventually coming to an abrupt stop on the pavement. The ads simply state, “Kill a kid. Kill a family. Slow down in school zones.”

An important message that I think Saatchi & Saatchi gets across quite well. Stats for Kid Killing Commercials Trending: Older & Chilly
Traction: 3,414 clicks in 272 w
Interest: 4 minutes
Concept: Kid Killing Commercials
Related: 86 examples / 66 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: superhuman toddlers, gory workplace safety ads, and car crash photography.