From Award-Crashers to Car Crash Photography
From award crashers to crash-test dummies, these crashtastic innovations have all the bases covered. Remember guys/gals, crashing is never the answer.
Implications - While shockvertising can often lead consumers to perceive a specific company or organization as insensitive or heartless, it can also serve as one of the most effective strategies in capturing the attention of consumers. Businesses that take the risk to break tradition with regards to their marketing strategies will benefit by standing out amongst their competitors.