I am very confused by the new ad campaign for fruit-flavored Condomi Condoms. On the one hand, it communicates that their condoms "taste like real fruit" pretty well, but on the other, it scares any normal guy from buying it for fear of his ‘banana’ being bitten off.
This campaign only makes sense if it is targeting the person who will actually taste the ‘fruit.’ But if they think a guy would see these ads and run to buy one for himself, they are delusional.
The ads were created by DRAFTFCB KOBZA, Austria with photographer Werner Linsberger, creative directors Patrik Partl and Andreas Gesierich, copywriter Florian Schwab, and art directors Andreas Gesierich and Daniel Senitschnig.
Stats for Unfortunate Scarevertising
Trending: Older & Average
Research: 9,923 clicks in 391 w
Interest: 4 minutes
Concept: Unfortunate Scarevertising
Related: 53 examples / 41 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: 36 condom innovations, difficult advertising & branding, and condom wearing remotes.
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