From Saggy Skin Sculptures to Gut Flopping Fantasies
Whatever your view is on the epidemic of obesity in North America, check out this cluster to view the many angles on this weighty issue.
Implications - Youth consumer's conception of beauty, gender and identity is worlds apart from that of their parent's and previous generations. This group is increasingly skeptical of traditional forms of beauty as represented by popular media outlets. Companies looking to form a connection with this group should take new conceptions of beauty into account.