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Body Fat Imprisonment Edit
Striking Companhia Athletica Campaign Against Obesity

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Body Fat Imprisonment
Striking Companhia Athletica Campaign Against Obesity
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Body Fat Imprisonment - Striking Companhia Athletica Campaign Against Obesity
Striking Companhia Athletica Campaign Against Obesity
 Published: Feb 10, 09
Comments: 3 Views: 2,518

Companhia Athletica, São Paulo has collaborated with Brazilian advertising agency DM9 DDB on a set of captivating ads to motivate obese people to lose weight.

The ads depict men with fit and athletic bodies imprisoned inside the body of an overtly fat person. The striking visual is coupled with a copy that says, “Give yourself a chance to get out of your body!”

References:  commercialmen.blogspot, arabaquarius.blogspot

Filed In:  lifestyle,  marketing,  print,  sports






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FOUR WAYS TO REACT: vote, favorite, add more examples of Body Fat Imprisonment or comment about Striking Companhia Athletica Campaign Against Obesity.

Rafael Srur Guarilha on Feb 10, 09  29 Trends   25 Comments
I love your blogs! I didn't realize they're yours! Good Job!
Rafael Srur Guarilha on Feb 10, 09  29 Trends   25 Comments 0
Ayman Helweh on Feb 10, 09  2,236 Trends   2,641 Comments
Thanks Rafael :) I've seen your name on Fashiontography's followers widget, I am glad you enjoy the blogs, and I am so happy you are writing at TH, I love your stuff. We both love fashion and photography!
Ayman Helweh on Feb 10, 09  2,236 Trends   2,641 Comments 0
Favorited by Ariana Shaw on Feb 11, 09
Kathleen Shimp on Aug 24, 09  0 Trends   12 Comments
Excellent. Having recently lost a mere 20 pounds, even that felt like a pretty big burden to me has been lifted. I would think if I ever got morbidly obese it would feel to me like I truly was in a prison of fat. I hate being overweight at all. It does not suit me.
Kathleen Shimp on Aug 24, 09  0 Trends   12 Comments 0


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Body Fat Imprisonment