Companhia Athletica, SÃ£o Paulo has collaborated with Brazilian advertising agency DM9 DDB on a set of captivating ads to motivate obese people to lose weight.
The ads depict men with fit and athletic bodies imprisoned inside the body of an overtly fat person. The striking visual is coupled with a copy that says, â€œGive yourself a chance to get out of your body!â€
Implications - Obesity is one of the many issues that North America faces today. Aside from the health issues, many consumers are faced with insecurity due to images and stereotypes that ridicule individuals of a large stature. With health being an important factor in everyone's lives, it becomes all the more important for brands to be responsible in how they market their product so that the self-conscious don't feel left out.
Stats for Body Fat Imprisonment
Trending: Older & Mild
Research: 10,741 clicks in 376 w
Interest: 4 minutes
Concept: Body Fat Imprisonment
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: 36 incentives to lose weight and live healthy in 2009, girls on your fat belly?, and unconventional motivation.
Body Fat Imprisonment
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