Body Fat Imprisonment Edit
Striking Companhia Athletica Campaign Against Obesity

Companhia Athletica, São Paulo has collaborated with Brazilian advertising agency DM9 DDB on a set of captivating ads to motivate obese people to lose weight.

The ads depict men with fit and athletic bodies imprisoned inside the body of an overtly fat person. The striking visual is coupled with a copy that says, “Give yourself a chance to get out of your body!”