32 Plus-Sized Innovations
From Excessive Boob Jobs to Giant Hair Editorials
Implications - The massive adoption of the Internet and social media has turned larger-than-life users into veritable celebrities. Our concurrent obesity epidemic and societal acceptance of overweight consumers has created an environment in which heavy-set individuals compose a high percentage of the market. Companies can take advantage of this opportunity by releasing products that cater to plus-sized individuals and marketing within this niche.