This collection of plus-sized innovations is full of larger-than-life people and personalities. The attitudes on display are all surrounding the theme "go big or go home." Whether it's bulging muscles, or massive body enhancements, these individuals make an effort to show that there is no shame in flaunting what you've got.
Implications - The massive adoption of the Internet and social media has turned larger-than-life users into veritable celebrities. Our concurrent obesity epidemic and societal acceptance of overweight consumers has created an environment in which heavy-set individuals compose a high percentage of the market. Companies can take advantage of this opportunity by releasing products that cater to plus-sized individuals and marketing within this niche.
Stats for 32 Plus-Sized Innovations
Trending: Older & Buzzing
Research: 55,453 clicks in 311 w
Interest: 5.5 minutes
Concept: Plus Sized Personas
Related: 228 examples / 175 photos
Segment: Females, 18-55
Comparison Set: 83 similar articles, including: plus-sized editorials, excessive boob jobs, and fat david statue.
32 Plus-Sized Innovations
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From Excessive Boob Jobs to Giant Hair Editorials
By: Ryan Hinkson - Published: May 20, 2010 Updated: Apr 14 2011