Was The Jessica Simpson Weight Gain Scandal A PR Stunt?

The Jessica Simpson weight gain controversy has had tabloids hissing, Simpson haters snickering, and fans defending the blond singer, resulting in one of the biggest celebrity media stories of the year so far.

Now it’s being suggested by EntertainmentWise.com that the Jessica Simpson weight gain story may have been a planned publicity stunt—after all, look how much attention major fluctuations in weight get stars these days—at least it’s more original that becoming too thin.

Adding to the publicity factor were the A-list stars who defended Jessica Simpson weight gain pictures and accusations, from her sister Ashlee Simpson and ex-husband Nick Lachey, to starlets like Carmen Electra and Kim Kardashian.