Wendy's Canada Goes Gray in Support of Lisa LaFlamme
Grace Mahas — January 4, 2023 — Marketing
References: retailwire
Wendy's Canada has shown support for journalist Lisa LaFlamme after she was dropped as CTV News' nightly anchor last week. LaFlamme's decision to stop dying her hair and let it turn grey naturally was reportedly a point of contention with management, though CTV denies this was the reason for LaFlamme's departure.
Wendy's Canada shared a photo on Twitter of the Wendy character with grey braids, captioned with the hashtags #LisaLaFlamme and #NewProfilePic. The post has received a range of positive comments from Canadians, with some noting that in 2022, Wendy herself would also have grey hair. Wendy's Canada's show of support has been welcomed by many, particularly older women, who have called out workplace sexism and ageism in relation to LaFlamme's departure.
Wendy's Canada shared a photo on Twitter of the Wendy character with grey braids, captioned with the hashtags #LisaLaFlamme and #NewProfilePic. The post has received a range of positive comments from Canadians, with some noting that in 2022, Wendy herself would also have grey hair. Wendy's Canada's show of support has been welcomed by many, particularly older women, who have called out workplace sexism and ageism in relation to LaFlamme's departure.
Trend Themes
1. Gray Mascot Campaigns - Brands using their mascots to show support and advocate for causes related to ageism and sexism.
2. Natural Beauty - Journalists and public figures embracing their natural appearance, creating a trend towards gray hair and self acceptance.
3. Social Media Support - Using social media as a platform to garner support and show solidarity with individuals who have experienced workplace discrimination.
Industry Implications
1. Fast Food - Fast food companies using their brand mascots to promote social causes that are important to their customers, creating brand loyalty and engagement.
2. Media - Media industries creating more inclusive and diverse representation among their employees, promoting age and gender acceptance and equality.
3. Beauty - Beauty industries shifting towards promoting natural beauty and self-acceptance rather than enforcing beauty standards and expectations.
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