In lieu of subdued neutrals, more brands are favoring bold brash colors and garishness
Implications - Though neutrals have been thought of as a way to reach a wide audience by many brands, more and more companies are choosing to use attention-grabbing designs and hues to please consumers who have a desire to stand out. Being incorporated into everything from billboards to home decor, an fearless attitude and color scheme are being favored by companies.
Trend Themes
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Bold Color Schemes — Consumers and brands alike are favoring attention-grabbing designs and hues to stand out from the competition, which presents an opportunity for companies to incorporate fearless, bright, and diverse color schemes in their products or branding materials.
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Participatory Mural Projects — Communal artwork projects offer a chance for local communities to take pride and ownership of their neighborhood through art, creating opportunities for artists and organizations to collaborate with local residents to achieve a common goal.
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Resin-coated Decor — The use of neon resin as a finishing material or coating on furniture and other design pieces presents a disruptive innovation opportunity for interior designers and architects to explore new ways of showcasing natural materials and combining them with bold colors.
Industry Implications
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Interior Design — The use of resin-coated decor could inspire interior designers to experiment with new textures and finishes, while bold color schemes could offer a chance to redefine the definition of what makes a space 'welcoming' and 'inviting.'
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Art and Design — Participatory mural projects and colorful art visuals open up opportunities for artists to collaborate with local communities and create works that have a positive impact on their surrounding environment and people.
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Fashion and Accessories — Bold and colorful patterns present a chance for fashion designers to step away from traditional neutrals and explore new ways of incorporating attention-grabbing designs and hues in their clothing and accessory lines.
6 Featured, 54 Examples:
1,155,305 Total Clicks
Date Range:
Apr 13 — May 13
Trending:
Warm
Consumer Insight Topics:
