Trend cluster
Category

Tacky
Chic

In lieu of subdued neutrals, more brands are favoring bold brash colors and garishness.

Neon Patterned Swimsuits90s Raver PortraitsDrunken Parrot Bottle HoldersFacade Graffiti FaceliftsPicnic-Patterned Drawings

Trend

What is the Tacky Chic trend?

Tacky Chic: Though neutrals have been thought of as a way to reach a wide audience by many brands, more and more companies are choosing to use attention-grabbing designs and hues to please consumers who have a desire to stand out. Being incorporated into everything from billboards to home decor, an fearless attitude and color scheme are being favored by companies.

Trend themes

Themes within the Tacky Chic trend

Three behaviours holding the trend together
01

Bold Color Schemes

Consumers and brands alike are favoring attention-grabbing designs and hues to stand out from the competition, which presents an opportunity for companies to incorporate fearless, bright, and diverse color schemes in their products or branding materials.

02

Participatory Mural Projects

Communal artwork projects offer a chance for local communities to take pride and ownership of their neighborhood through art, creating opportunities for artists and organizations to collaborate with local residents to achieve a common goal.

03

Resin-Coated Decor

The use of neon resin as a finishing material or coating on furniture and other design pieces presents a disruptive innovation opportunity for interior designers and architects to explore new ways of showcasing natural materials and combining them with bold colors.

Industry implications

What the Tacky Chic trend means for industry

Where the trend changes the playbook
For

Interior Design

The use of resin-coated decor could inspire interior designers to experiment with new textures and finishes, while bold color schemes could offer a chance to redefine the definition of what makes a space 'welcoming' and 'inviting.'

For

Art and Design

Participatory mural projects and colorful art visuals open up opportunities for artists to collaborate with local communities and create works that have a positive impact on their surrounding environment and people.

For

Fashion and Accessories

Bold and colorful patterns present a chance for fashion designers to step away from traditional neutrals and explore new ways of incorporating attention-grabbing designs and hues in their clothing and accessory lines.

Trend signals

Trend signals for Tacky Chic

Trend score 5.0 out of 10, from popularity 67%, activity 75%, freshness 8%.

Popularity67%
Activity75%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa

Evidence

Examples of the Tacky Chic trend

6 featured examples from Apr 19 to May 1, 2013