Sophisticating Brew

As Gen Y strives to seem more sophisticated, so to does their drink of choice

Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth generations, however, Gen Y is equipped with considerable purchasing power and thus, are being met by products that allow them to keep their old habits without seeming pedestrian. Ultimately, products that allow for a balance between youth and adulthood grant young consumers much-needed satisfaction.
SCORE: 5.1
Warm Top 6 Examples: 35,222 Total Clicks Sep 13 - Mar 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Fanciful Bottle Branding - MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
SCORE: 5.9
Hot 15,441 Clicks Pub: Feb 20, 14
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
The MIU Fruit Wine packaging was designed to do for the girl what the beer bottle does for the boy. The juicy alcoholic beverages are targeted at female young adults, promoted as products that can... [More]
Art-Infused Beer Label Makeovers - The Summit Brewing Company Showcases Charming New Packaging
SCORE: 4.7
Warm 5,976 Clicks Pub: Jan 11, 14
Art-Infused Beer Label Makeovers
The Summit Brewing Company Showcases Charming New Packaging
The Summit Brewing Company has announced new distinctive packing art on all its varieties for 2014 to match the distinct taste of Summit’s beers. Summit collaborated with Duffy & Partners to... [More]
Beer Connoisseur Books - Vintage Beer by Patrick Dawson Reveals That Some Beers Can be Aged
SCORE: 5.6
Warm 1,824 Clicks Pub: Mar 15, 14
Beer Connoisseur Books
Vintage Beer by Patrick Dawson Reveals That Some Beers Can be Aged
With St. Patrick’s Day just around the corner, Vintage Beer by Patrick Dawson, a Certified Judge with Beer Judge Certification Program, is a book that will help people impress their friends on... [More]
Beer Connoisseur Glasses - Release Your Inner Connoisseur with These Pretentious Beer Glasses
SCORE: 4.9
Warm 7,340 Clicks Pub: Sep 14, 13
Beer Connoisseur Glasses
Release Your Inner Connoisseur with These Pretentious Beer Glasses
If you’re an avid beer drinker, then these Pretentious Beer Glasses are for you. The set is made up of five glasses, which come in a multitude of shapes and sizes. However, these shapes are not... [More]
Bourbon-Flavored Beer - Miller Fortune is Meant to Compete with Liquor Brands
SCORE: 5.1
Mild 1,882 Clicks Pub: Jan 30, 14
Bourbon-Flavored Beer
Miller Fortune is Meant to Compete with Liquor Brands
Miller Fortune is a bourbon-flavored beer that is meant to compete with liquor brands. Considering the cross over between the two recently (with beer putting on airs and liquor trying to act more... [More]
Daydream-Inspired Beer Labels - The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
SCORE: 4.1
Mild 2,759 Clicks Pub: Feb 21, 14
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
The psychedelic beer bottle designs by Karl Grandin were inspired by his day dreams. The Swedish designer opened his nomadic craft brewery Omnipollo in 2011. Karl Grandin is also an artist, so... [More]