Responsive Retail

Beacon technology is creating a more interactive, streamlined retail experience

Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value efficiency over personal connection in their busy lives.
SCORE: 5.4
Warm Top 5 Examples: 20,629 Total Clicks Jun 14 - Dec 15
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Consumer Insight Topics: TechBusinessRetail
Wearable Adhesive Beacons - The Versatile Estimote Stickers Connect Everyday Objects to Smartphones
SCORE: 6.8
V. Hot 6,650 Clicks Pub: Sep 19, 14
Wearable Adhesive Beacons
The Versatile Estimote Stickers Connect Everyday Objects to Smartphones
These beacon-enabling Estimote stickers work similarly to wearable technology without actually being attached to humans. The small adhesive beacons connect everyday items to smartphones. While... [More]
Beacon-Powered Retail Platforms - Swirl's Mobile Marketing Platform Engages Consumers on a New Level
SCORE: 6.5
Hot 10,982 Clicks Pub: Jun 3, 14
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
Swirl Network’s iBeacon Mobile Marketing Platform recently won the Most Innovative Ad Technology at the 2014 MITX Awards. The annual award event celebrates digital creativity in New England.... [More]
Automotive Sales Beacons - Ford is Revving Up Its Retail Sales Technology with Beacons
SCORE: 5
Warm 1,291 Clicks Pub: Jul 2, 15
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
Aiming to make the most of emerging sales technology, Ford dealers will soon be experimenting with beacons to sell cars. This would mean that the same technology that’s employed now to track... [More]
Retail-Based Airport Beacons - This Upgraded App Features a Dining and Shopping Directory
SCORE: 3.6
Mild 637 Clicks Pub: Dec 4, 15
Retail-Based Airport Beacons
This Upgraded App Features a Dining and Shopping Directory
The Miami International Airport recently upgraded its app to provide passengers with a dining and shopping directory. Although several airports use beacon-based technology to provide passengers with... [More]
Immersive Retail Beacons - Hudson’s Bay Company Introduces iBeacon at North American Locations
SCORE: 3.1
Untested 1,069 Clicks Pub: Feb 20, 15
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
Hudson’s Bay Company recently announced that they will be equipping their North American stores with retail beacons. The company will fit select Lord & Taylor and The Bay shops with location-... [More]
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