Beauty Nostalgia

Taking consumers back to a simpler time, cosmetics are turning back the clock

Implications - Adding a charming aspect to cosmetics and drawing consumers in with a familiar motif, nostalgic packaging establishes more trust with a consumer base. Specifically effective in the cosmetics industry, which has been scrutinized for animal testing and ingredients, this shift helps ease anxieties.
SCORE: 3.4
Mild Top 4 Examples: 26,797 Total Clicks Jan 12 - Nov 13
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Retro Adult Film Cosmetics - Balm Chicky Balm Balm Combines 70s Adult Films and Lip Balm
SCORE: 5.3
Warm 3,863 Clicks Pub: Nov 5, 13
Retro Adult Film Cosmetics
Balm Chicky Balm Balm Combines 70s Adult Films and Lip Balm
Let’s face it, ‘Balm Chicky Balm Balm’ is a lip balm for cool people. You know the type; they (ironically?) wear platform shoes, own shag carpeting and think Burt Reynolds is the greatest man... [More]
Ornate Cosmetic Packaging - Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
SCORE: 4.8
Warm 16,890 Clicks Pub: Jan 6, 12
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
Designer Daniel Pelavin looked to the past for inspiration to create this ornate packaging for the French cosmetic company La Société Parisienne de Savons. Focusing on the rich history of French cosmetics,… [More]
Vegetarian Skincare Products - The Blissoma Line Takes Natural Skincare to a Whole New Level
SCORE: 2.4
Mild 4,745 Clicks Pub: Nov 6, 13
Vegetarian Skincare Products
The Blissoma Line Takes Natural Skincare to a Whole New Level
Natural skincare has been on the rise and it has just gotten a huge boost thanks to the Blissoma line. Boasting vegetarian products (most of which are certified vegan), Blissoma takes the term ‘... [More]
Football-Inspired Moisturizers - GameFace Moisturizer is Marketed for the Macho Man
SCORE: 0.8
Untested 1,299 Clicks Pub: Jan 10, 13
Football-Inspired Moisturizers
GameFace Moisturizer is Marketed for the Macho Man
Most guys find it a bit girly to use cosmetics, but GameFace moisturizer is marketed and packaged to appeal directly to the macho men out there. First off, the name is of course related to sports... [More]
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