The Vita Vitamin Water Packaging Opens with a Surprise

 - Jan 27, 2014
References: packagingoftheworld & designtaxi
This Vita vitamin water packaging offers a spectacular surprise when it’s opened up. The design was executed by Anastasia Shtern who attends the British Higher School of Arts and Design in Russia. This packaging contains a twist cap that has a capsule concealed within its interior. Once the bottle is opened by twisting it, the capsule is released and then dropped into the water.

This causes an explosion of color within the water as it dilutes and mixes instantly. The consumer is then amazed by how the chemical reaction is made with such vibrant colors that appear in every bottle. This Vita vitamin water packaging is only a concept but it does have potential to be marketed in the future. This packaging would make an interesting appearance at all supermarkets.