Lean Cuisine recently added to its Origins subline with a few new meatless options, including two fully vegan frozen meals. Lean Cuisine's Origins puts a focus on offering free-from foods, be it meatless or gluten-free options, with an emphasis on clean, organic ingredients.
The introduction of Coconut Chickpea Curry and the Sicilian-Style Pesto with Lentil Pasta mark the brand's first foray into plant-based packaged frozen meals. While the chickpea-based dish combines tomatoes and long-grain brown rice, the pesto pasta frozen meal is packed with vegetables like roasted red peppers, yellow carrots and spinach.
As well as appealing to health-conscious consumers—whether they identify as vegan or not—with their organic, non-GMO and meatless ingredients, the Origins line also delivers quick and easy meal options that are rich in plant-based protein and made without artificial colors, flavors or preservatives.
Why This Trend Is Growing
- Meatless Frozen Meals
- Opportunity for brands to capitalize on the growing demand for meatless frozen meals by offering convenient and delicious plant-based options.
- Clean Label Movement
- Disruptive innovation opportunity for brands to create frozen meals with organic, non-GMO, and free-from ingredients to meet the increasing consumer demand for clean and transparent food products.
- Plant-based Protein
- Opportunity to develop frozen meals that are rich in plant-based protein, catering to the needs of health-conscious consumers seeking alternative protein sources.
Industries Being Reshaped
- Frozen Food Industry
- Opportunity for frozen food brands to expand their product offerings and capture new market segments by developing a range of meatless and clean label frozen meals.
- Plant-based Food Industry
- Disruptive innovation opportunity for plant-based food companies to enter the frozen meal market and offer convenient plant-based options that appeal to both vegans and non-vegans.
- Convenience Food Industry
- Opportunity for convenience food brands to meet the growing demand for healthy and convenient meal options by introducing a line of plant-based frozen meals with clean and transparent ingredients.
