Eco-Friendly New York Apartments

The 'Perch' Rental Building Will Meet Passive House Standards

Located in Hamilton Heights in Harlem, the 'Perch' rental building is set to be the city's first rental building that will be designed with Passive House standards from the get go for enhanced energy savings.

Purported to use 80-90% less energy than other similar dwelling designs, the 'Perch' building will contain units designed by Me and General Design that highlight reclaimed wood flooring and more.

Despite a rise in the number of consumers entering the housing market, the demand for rental units is showing little sign of slowing down. As such, sustainable rental buildings as seen with the 'Perch' in Harlem are helping to rebrand what's possible.

The 40,000-square-foot building will hold a total of 34 units with all of them being one or two bedrooms in size.

Passive House Design
Opportunity for architects and designers to create energy-efficient buildings that use 80-90% less energy than traditional designs.
Sustainable Rental Buildings
Opportunity for real estate developers to meet the increasing demand for eco-friendly rental units, setting a new standard in the industry.
Reclaimed Materials
Opportunity for suppliers and manufacturers to provide reclaimed wood flooring and other sustainable materials for construction and design purposes.

Who This Affects Most

Architecture
Opportunity for architects to incorporate passive house design principles in their projects, offering energy-efficient and sustainable solutions to clients.
Real Estate
Opportunity for real estate developers to capitalize on the demand for sustainable rental buildings and provide eco-friendly housing options to tenants.
Building Materials
Opportunity for suppliers and manufacturers of reclaimed materials to cater to the growing demand for sustainable construction and design practices.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 53%
Freshness 8%