Art Deco Cultural Centers

This 1930s Cinema was Converted into a Vibrant Cultural Center

'Storyhouse' is the new name given to the renovated Art Deco cinema that has been re-purposed to serve as a cultural center in Chester, England. Brick, frosted glass and copper extensions have been added to the 1930s cinema, creating what architects are calling its "contemporary twin."

A library, restaurant and cafe and cinema can be found inside the £37 million structure. The central red staircase, which is visible from the outside, is juxtaposed against the Art Deco-style plaste,r which remained in tact during the renovations. The old cinema was replaced with a mezzanine level, which can hold 100 people and is enclosed in a glass box.

The renovation project was successful in modernizing a classic, yet dated structure without sacrificing the site's historical and artistic roots.

Adaptive Renovations
Opportunity to repurpose and renovate historic buildings to create vibrant cultural centers.
Contemporary Twins
Innovation in architectural design to seamlessly blend modern additions with historic structures.
Cultural Center Revival
Renovating old cinemas as multi-purpose cultural hubs that preserve the site's historical significance.

Where This Applies

Architecture
Opportunity for architects to apply innovative design techniques in blending old and new structures.
Arts and Entertainment
Revitalizing cinema as a cultural center to provide diverse experiences for the community.
Hospitality
Opportunity for hotels and restaurants to integrate cultural spaces for guests to enjoy immersive experiences.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 12%
Freshness 8%

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