Restored Art Deco Hotels

Fettle Renovates the Aesthetically Pleasing The Georgian Hotel

A restored art deco hotel draws attention to itself on the streets of Santa Monica, California. The "distinctive turquoise facade" is certainly hard to miss from Ocean Avenue and the water. Originally erected in 1933, The Georgian hotel was renovated by design studio Fettle.

Fettle refreshed the structure's striking facade and arranged the interior aesthetic to reflect the building's long heritage. Key design stand-outs in the lobby space, for example, include the high ceilings, the intricacies of the original reliefs, and the iconic geometrically patterned floors. The furniture also boldly contributes to the ambiance of the restored art deco hotel. The Sunset Bar, for instance, is positioned "to exaggerate the symmetry of the architectural details."

Image Credit: Douglas Friedman

Restored Art Deco Hotels
Opportunity for design studios to specialize in restoring historic hotels by preserving their aesthetic appeal.
Revitalized Facades
Potential for architecture firms to revive and enhance the exteriors of buildings, drawing attention and creating a unique identity.
Preserving Heritage
Opportunity for businesses to tap into the demand for restoration projects that honor and celebrate the history of buildings.

Sectors Adopting This

Design Studios
Design studios can play a key role in revitalizing historic hotels, bringing out their unique character and charm.
Architecture Firms
Architecture firms have the chance to transform and revive building exteriors, creating visually appealing and distinctive facades.
Restoration and Preservation Projects
Businesses specializing in restoration and preservation can capitalize on the growing demand for honoring and preserving the heritage of buildings.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 27%
Freshness 18%