Alongside locally inspired flavors like Kirkby Malham Chorizo and Wissington Tomato is the first new flavor that Pipers Crisps has created in four years—Atlas Mountains Wild Thyme & Rosemary.
The premium potato chip flavor is described as one that's "grown-up," especially since it is designed to be served as an upscale snack in clubs, bars and pubs alongside spirits, cocktails, beer or non-alchoholic soft drinks. As well as offering flavors that pair well with a variety of sophisticated beverages, the chips are also suggested as companions for everything from sandwiches and soups to pastas and salads.
This particular regional-inspired flavor takes cues from patterns that have been observed across the food industry, including the rise of vegetarianism (these chips are both vegetarian- and vegan-friendly) and Mediterranean herb flavors.
Why This Trend Is Growing
- Mediterranean Herb Flavors
- Developing gourmet snack foods with upscale Mediterranean herb ingredients is a growth opportunity for gourmet snack companies looking to tap into the Mediterranean diet trend.
- Rise of Vegetarianism
- Developing vegetarian and vegan-friendly gourmet snack foods is a growth opportunity for gourmet snack companies looking to tap into the rise of vegetarianism trend.
- Upscale Snacking
- Creating grown-up and sophisticated snacking options for bars, clubs and pubs is a growth opportunity for gourmet snack companies looking to tap into the upscale snacking trend.
Industries Being Reshaped
- Gourmet Snacks
- Developing high-end herb-based snack foods presents a growth opportunity for companies in the gourmet snack industry.
- Vegetarian and Vegan Foods
- Creating vegan and vegetarian-friendly gourmet snack foods presents a growth opportunity for companies in the vegetarian and vegan food industries.
- Bar and Restaurant
- Creating sophisticated snack options for bars, clubs and pubs presents a growth opportunity for companies in the bar and restaurant industry.
