The car shopping experience usually consists of either heading into a dealership or browsing endlessly online, so 'SPIN' is intended to help be a new alternative option. 'SPIN' works by allowing users to choose the various brands and models that they are thinking about, and look through the various data points and contrasts between them. This is done in a visualized way to help users see the differences and comparisons rather than going off of numbers alone.
'SPIN' stores all of the shopping progress you've made on your device to allow you to pick up right where you left off without having to recall which site you were on or starting from the beginning. It helps to make the car shopping experience inherently more personalized and leisurely to help shoppers make the best decision possible.
'SPIN' Enhances the Car Shopping Experience with Immersive Data
Michael Hemsworth — November 24, 2016 — Autos