A vacation is a fantastic idea in theory, but too often people waste their holidays away worrying about all of the accumulating responsibilities they've left at home. This Aruba 'Stop Time' campaign reveals a recognition for the way that the impending end to the escape comes too quickly, asserting that there is one hot destination that will help you put it all on hold.
"Aruba. One happy island," is the tagline attached to each of these prints by the LewLara/TBWA Brazilian advertising agency. The eager vacationer is presented with a way to "Stop time," in clever visual way. Using the sand on the beach to segue into the image of an hourglass, the lapsing hours and days are stoppered with flippers, an umbrella and wooden racquets in this Aruba 'Stop Time' campaign. How tantalizing.