Hublot introduces its new Summertime capsule that is made up of three wristwatches in total. Designed for the warmer season, it is also inspired by premium Mediterranean destinations. The three ceramic limited edition chronographs are named after the respective Hublot boutiques of Capri, St Tropez, and Ibiza.
All of these are made in a variety of blue tones -- each one is limited to just 30 pieces. The Big Bang Unico St-Tropez Boutique has design elements that reflect the turquoise blue seas that are true to the resort's Tahiti and Pampelonne beaches. It is powered by a UNICO V2 manufacture chronograph movement. The blue can also be seen on the ceramic bezel, indices, numbers and hands, and the rubber strap.
Image Credit: Hublot
What Makes This Trend Stand Out
- Mediterranean-inspired Timepieces
- The success of the new Summertime capsule shows a demand for wristwatches that evoke a sense of luxury and relaxation associated with Mediterranean travel.
- Limited Edition Collections
- By creating limited edition collections, watch brands can create a sense of exclusivity and urgency among consumers.
- Ceramic Watches
- With the success of the Summertime capsule, there is an opportunity for watch brands to invest in creating more high-end ceramic timepieces.
Sectors Adopting This
- Luxury Watches
- The Summertime capsule demonstrates the potential for watch brands to capitalize on consumers' desire for luxury timepieces.
- Travel and Tourism
- The Mediterranean-inspired design of the Summertime capsule offers opportunities for partnerships with luxury resorts and destinations.
- Fashion and Accessories
- The limited edition and unique design aspects of the Summertime capsule could generate interest and sales among fashion and accessory enthusiasts.
