Travelling has been put on hold while the effects of the COVID-19 are still felt throughout the world, but EasyJet's soothing ads aim to fill the holiday-sized hole one might be experiencing in their life. The engaging and charmingly lighthearted ads are about three minutes in length and aim to immerse the listener in a relaxing, vacation-like setting.
Whether your crave an exciting metropolitan adventure, a beach wind-down, or a thrilling winter sports trips, these ads have you covered. Serving as an almost-meditative ad spot, these short videos can transport you nearly anywhere in the world. One ad is filled with the common sounds of a ski slope, while another lets you watch the sunset on a beach.
Image Credit: EasyJet / VCCP, OMD
Why This Trend Is Growing
- Virtual Vacation Ads
- Opportunity for travel companies to create immersive and relaxing virtual ads that can transport people to different destinations without leaving their home.
- Soothing Marketing Campaigns
- Opportunity for brands in various industries to create soothing marketing campaigns that tap into consumer's desire to escape their stressful daily routines.
- Audio-based Marketing
- Opportunity for companies to create more audio-based marketing campaigns that are easy to consume and can be used to transport people to different settings and environments.
Industries Being Reshaped
- Travel
- Travel companies can create virtual vacation ads that allow people to transport to various destinations and experience different cultures without physically travelling.
- Technology
- Tech companies can develop innovative audio-based marketing strategies that leverage consumers' desire to escape and transport themselves to different settings and environments.
- Health and Wellness
- Companies in the health and wellness industry can use soothing marketing campaigns to create a relaxing and stress-free experience for customers, promoting wellness and mindfulness.
