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From Scarlet Siren Shoots to Ruby Crystal Campaigns

 - Jun 20, 2012
As a universally flattering shade, these ravishing red dresses will have you lusting for a crimson gown yourself. The vibrant shade has been a popular choice for red carpet celebrities and is considered a symbolic shade in many cultures.

Fashion designer Valentino is widely recognized for his bright rouge dresses, having a particular shade named in his honor. In 2008, Valentino Garavani retired from the runway and exited the stage in a sea of crimson silk gowns. His influence on the industry and the popularization of red dresses is one that parallels the works of Coco Chanel and her little black jacket.

Choosing a red dress is similar to picking the perfect lipstick, finding your skin tone is crucial to avoid looking washed-out or overwhelmed. Those with warm undertones are best suited in warm red dresses -- ones with more orange or yellow pigments. While cool-toned gals are best to stick with blue-reds -- ones leaning towards the cool color scale.