The Strand Arcade Autumn/Winter 2011 campaign features hot Australian model Tiah Eckhardt with a voluminous mane of red hair. The end result of the photoshoot is absolutely amazing. The pictures really look phenomenal with an Alice in Wonderland theme meeting a Victorian vibe. The photoshoot took place in a rundown building and features animals such as crabs and huge dogs. Tiah Eckhardt sports bright red dresses along with a number of gorgeous floral frocks.
The campaign developer for the Strand Arcade Autumn/Winter 2011 collection states that "the whole concept was that Alice had come back through the looking glass, so really the idea of the set was that she left the room and 100 years later she's come back." This brilliant concept definitely paid off, and makes for a really great, stand-out campaign.
What's Driving This Trend
- Alice in Wonderland Theme
- Combining an Alice in Wonderland theme with a Victorian vibe in fashion campaigns creates a standout campaign and could inspire similar themes in other visual content.
- Voluminous Red Hair
- Featuring models with voluminous red hair in fashion campaigns can create a unique look and convey a sense of boldness and confidence.
- Floral Frocks
- Incorporating gorgeous floral frocks in fashion campaigns can appeal to consumers who appreciate feminine and romantic styles.
Who This Affects Most
- Fashion
- The fashion industry can incorporate Alice in Wonderland themes, voluminous red hair, and floral frocks in campaigns and collections to appeal to a wide range of consumers.
- Photography
- Photographers and visual artists can explore Alice in Wonderland themes and incorporate voluminous red hair for a unique and memorable visual aesthetic.
- Marketing and Advertising
- Marketers and advertisers can use Alice in Wonderland themes and voluminous red hair to create eye-catching and attention-grabbing campaigns that stand out from competitors.
