The Strand Arcade Autumn/Winter 2011 campaign features hot Australian model Tiah Eckhardt with a voluminous mane of red hair. The end result of the photoshoot is absolutely amazing. The pictures really look phenomenal with an Alice in Wonderland theme meeting a Victorian vibe. The photoshoot took place in a rundown building and features animals such as crabs and huge dogs. Tiah Eckhardt sports bright red dresses along with a number of gorgeous floral frocks.
The campaign developer for the Strand Arcade Autumn/Winter 2011 collection states that "the whole concept was that Alice had come back through the looking glass, so really the idea of the set was that she left the room and 100 years later she's come back." This brilliant concept definitely paid off, and makes for a really great, stand-out campaign.