Consumers no longer have one device but multiple ones including a smartphone, a tablet and potentially beyond, which has given the portable external battery market a boost over the past short while. We're seeing portable external battery designs that emphasize an on-the-go aesthetic that's targeting the mobile workforce and connected teens.
Connectivity in the modern age is no longer an option but a requirement as the number of satellite employees on a global basis rises and fewer users accept a dead battery as an excuse for a missed call or email. As battery technology continues to innovate and we see more powerful yet compact methods of storing energy for later usage, the portable external battery might become something we've yet to imagine in the technology-saturated market.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
