The top October 2015 mobile trends include examples that speak to what modern consumers expect out of their smartphone devices.
Launched in 2014 in the Netherlands, Dutch bank ING integrated a hands-free interface into their mobile banking app. In addition to voice-control once the user is signed in, customers have the option of using voice recognition as a log-in method. This example of a lack of interface speaks to the pervasiveness of the Internet of Things and the growing connectivity between individuals and the objects they own.
Another project out of the Netherlands, 'Pingbell' is a bicycle-locating app designed to help out individuals searching for their bike in a sea of similar fixies, a real problem in Amsterdam.
The top October 2015 mobile trends highlight the increasing shift toward intuitive mobile technology and the popularity of personal assistant applications.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
